Welcome to SMU-X LTB The Apprentice

Students are not required to go out to shoot for this project due to COVID-19.

Groups are encouraged to be innovative in their approach in engaging the communities as long as there is no financial or monetary incentive involved.

Groups need to credit the sources of their assets used (images, sound clips, content copyright, etc).

Groups are advised to follow the brand guide and assets where possible. Under folder 'Branding Guide'. You may request for deviation on a case-by-case basis.

The key challenge for most groups is having a cohesive and strong concept first. Finding and adapting resources will be easier after that. Most groups do not have a clear concept so even if you have all the resources, it will either be info overload or lacking in being concise.

No. The social media campaign is designed to be executed on a weekly basis. Hence, the more time-consuming assets needed to be built can be executed later towards Week 11.

Once the overall concept and plan is established, a self-managed team will be able to set internal timelines for draft approval within the team prior to the publishing of weekly posts. Teams are also given the flexibility of when to post and how many posts depending on their strategy. Each week, the best performing post will be considered for assessment.

I used Inshot to create this video using my mobile within 30 mins.

• Each group is recommended to have a moodboard which has a collection of images/videos that serves as your inspiration and references. Discussion will be more useful with such visualisations as concepts are hard to describe.
• Do take note that images should not have more than 20% of text. You might want to consider using video as an alternative.
• Though your post is currently not an ad, do refer to the useful design recommendations offered by Facebook/Instagram: